Funnel engineering

Conversion Optimization

Turn more of your existing traffic and leads into revenue.

Small UX, offer, and follow-up changes compound. We analyze behavior, run structured experiments, and implement improvements that show up in your pipeline—not just in analytics vanity metrics.

Custom

Where teams get stuck

  • Traffic is “fine” but conversion stays flat quarter after quarter.
  • You lack trustworthy event tracking to judge what actually works.
  • Pages overload visitors with choices; nothing feels like the obvious next step.

How we fix it

  • Funnel diagnostics tied to commercial outcomes, not pageviews alone.
  • A/B and iterative tests with clear hypotheses and decision rules.
  • Implementation support so winning variants ship, not sit in a spreadsheet.

Deliverables & fit

Clear scope, clear outcomes—so you know what you are buying before we start.

What you receive

  • Funnel audit with quantitative and qualitative findings
  • Test roadmap (quick wins vs. strategic bets)
  • Experiment setup, monitoring, and readouts
  • Recommendations for copy, layout, and follow-up sequencing

Best paired with

  • Growth Audit for baseline diagnosis
  • Lead Generation System when you need more top-of-funnel volume
  • Automated Assistant to capitalize on speed-to-lead gains

How engagement runs

A simple rhythm from kickoff to results.

Step 1

Measure

Analytics, events, and baseline conversion benchmarks.

Step 2

Experiment

Prioritized tests with success criteria and timelines.

Step 3

Ship

Roll out winners; capture learnings for the next cycle.

Engage for conversion work

Most programs are scoped after a discovery call. Optionally add a Stripe deposit or sprint fee via env when you are ready.

Conversion Optimization (scoped)

Custom engagement—typically a discovery phase plus a fixed sprint or retainer.

Custom

Optional: set a Stripe price for a deposit or starter sprint in .env

  • Discovery and measurement plan
  • Prioritized experiment backlog
  • Hands-on implementation for agreed tests
  • Executive summary of lift and next bets
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